AI startup Rocket provides McKinsey-style vibe reports at a much lower cost
Indian startup Rocket is identifying the crucial phase preceding “vibe coding”—deciding what to build—as the next major market opportunity. To address this, they have introduced a new platform that generates comprehensive, consulting-grade product strategies.
The Surat-based startup officially launched its Rocket 1.0 platform on Tuesday, streamlining research, product development, and competitive intelligence into a single, unified workflow. The system produces comprehensive product strategy documents, providing actionable insights on pricing, unit economics, and go-to-market plans.
The rapid rise of AI coding assistants—ranging from platforms like Cursor, Replit, and Lovable to tools such as Claude Code and Codex—has made software development faster and more accessible than ever. Rocket co-founder and CEO Vishal Virani notes that code generation has essentially become a commodity. He points out a significant gap in the market: strategy. According to Virani, “Everyone can generate code now… but what to build is something everyone is missing,” emphasizing that building a codebase and managing a business are distinct challenges.
TechCrunch conducted an early trial of Rocket’s platform and observed that it generates product requirement documents in PDF format from simple user prompts. Unlike standard AI chatbots or vibe-coding tools that prioritize feature execution, Rocket’s output mirrors the depth and structure of professional consulting reports.
However, some of the analysis appears to be synthesized from existing datasets—such as pricing models and user behavior patterns—rather than derived from independently verified information. Consequently, it is advisable for users to validate these outputs before relying on them for critical business decisions. To address this, Virani noted that the platform provides access to human support whenever users face complications.
The platform also enables competitive monitoring, allowing users to track changes in rivals’ websites and traffic patterns. According to Virani, Rocket powers its analysis by aggregating data from over 1,000 sources, utilizing proprietary crawlers in addition to integrations with Meta’s ad libraries and the Similarweb API.
Rocket offers tiered subscription plans to suit various needs. Entry-level access for building applications begins at $25 per month. For those requiring deeper insights, the strategy and research tier is priced at $250 per month, while the premium plan—which includes the full platform and competitive intelligence capabilities—is available for $350 per month.
According to Virani, the $250 tier enables users to generate two to three “McKinsey-grade” research reports in addition to product development. By offering such in-depth strategic analysis at a fraction of the market price, Rocket effectively positions itself as a cost-effective alternative to traditional consulting firms, which often charge thousands of dollars for comparable services.
Following a $15 million seed round in September, backed by Accel, Salesforce Ventures, and Together Fund, Rocket has experienced rapid expansion. The startup reports that its user base has surged from 400,000 to over 1.5 million across 180 countries. While exact figures for paying customers remain undisclosed, the company notes an annualized average revenue per user (ARPU) in the $4,000 range. Furthermore, Rocket maintains gross margins exceeding 50%, with small- to medium-sized businesses (SMBs) making up 20% to 30% of its clientele.
With a team of 57 staff members, Rocket is based in Surat, India, and also conducts business operations from Palo Alto.
